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Strategy, Design, Technology, and Entrepreneurship

Digital Advertising

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What is Digital Advertising?

Digital advertising is a term that refers to advertising transmitted through digital channels such as search engines, websites, social media, email and mobile applications.

In practice, digital advertising usually refers to marketing campaigns that appear on a computer, phone, tablet or other device.
According to Wikipedia, digital advertising is considered for technology that has a high ‘return on investment’ compared to the traditional advertising method.

We have compiled for you all the information you should know before starting a work process with a digital advertising company.

What you will find here

The development from then until today

This concept was first coined somewhere in the 90s, along with the debut of the computers that came to private homes, some of the applications that exist today in the world of digital advertising were already then, including banner marketing, and e-mail.

In the 2000s, with more and more internet users and with the birth of smartphones, surfers got smarter and started looking for services and products to make decisions about consumerism. Instead of consulting a salesperson, we are in an age where the potential customer can be exposed to the digital asset of your business that he will sell to him, in some cases even without moving from the chair.

With the development of the search and social media network in the 2000s, (lots of new sites set up and many networks like Instagram, LinkedIn, YouTube, Tiktok…) statistics have recently been produced that show that the digital advertising market is still on an impressive growth trend.

It is important to note that with how much the internet is accessible and popular today, the numbers of new users are still growing. Consumer behavior is still on a trend of change and thus in line with the growth in the online advertising market continues to grow.

The difference between traditional and digital advertising

Traditional advertising has existed and continues to this day in print ads, in the media channels, on the billboards we see on the go, and basically in everything that pertains outside the internet world that passes to us on screens. Digital advertising, on the other hand, touches on another wide range of platforms and advertising methods, most of which are connected to the Internet, including: search engine platforms such as Google, social networks such as Facebook and Instagram, marketing sources such as newsletters and more. Each method is unique and works differently. The Internet world has existed here for over 2 decades, the influx of advertising in this world is still on the rise from year to year and unlike traditional advertising, digital advertising has opened up the possibility of higher and more affordable, more focused and smarter exposure.

The benefits of choosing digital advertising

Suitable for everyone

There are so many options and strategies associated with this world, that can suit small businesses from low budgets to huge corporations.
  • Targeted definition – Reaching relevant and targeted target audiences for your service, which will save you a lot of money from unnecessary exposure to those that are not relevant.
  • Expected Results – We work with measurement platforms, which means we can understand in advance where it is worthwhile and profitable for you to invest your advertising budget. This can be done for example by measuring the amount of your audiences, the amount of queries they are looking for across the web or expected leads based on the campaign budget.
  • Direct Updates – The digital world is dynamic. Your content can change at any time, whether on your website, on your Instagram page, or in a banner running on the web – we are available to update any content for you instantly.
  • Measuring Results – using advanced analytics tools that will summarize exactly the number of people exposed to your advertising, and how many of them will contact you.

Platforms and advertising channels are common in Italy, Israel and USA

SEO

Organic Google SEO – Promoting website pages to the top of search engine results for a specific set of search terms. Compared to PPC, in SEO do not pay for every entry to the site.

PPC: Google Sponsored Promotion  Sponsored promotion, usually refers to the sponsored result at the top or bottom of the Google search engine results page. These ads charge a fee for each visit to the site and can be adjusted to appear when you enter certain search terms.
Social media marketing – advertising ads with the advantage of defining a relevant target audience that is on social networks such as Facebook, Instagram, TikTok and LinkedIn.
Banner Advertising – Did it happen to you that while reading an article on a news site, a banner advertisement appeared for a product you were interested in? That’s exactly it.
Content Advertising – A fairly new and growing marketing method, a content-based campaign that appears in articles from leading websites and tells about your product / service.

How long does it take to get results?

Success in digital marketing is not only a goal but also a journey.

The question of how long it takes to get results is big, for the simple reason that digital advertising touches on a wide variety of different content channels and different advertising paths.

When you want to launch a dedicated campaign of a holiday promotion – it would be advisable to set a budget and market through sponsored promotion. In this case, results can be obtained from the day the campaign is launched.

Conversely, when you want to get a steady flow of quality leads or sell products on a regular basis, it is advisable to build a longer term investment through SEO work for the website that can yield results in some cases within half a year and get a longer amount of relevant leads continuously.

How much do advertising agency services cost

The cost of digital advertising agency services is also a kind of variable component based on platform and advertising method.
For example:
On Facebook and social networks – the cost is divided into 2, with the first part being the advertising budget defined based on the customer’s and domain’s expectations, and the second part being for setting up, maintaining and managing the campaign on a monthly level. In addition, there are a variety of types of campaigns that can yield different results and costs (distribution of videos, receiving leads, physical arrival at the store and more).
To rake in a start of results, the minimum budget we recommend is $ 1,000. Google Search Engine – In this world there are 2 advertising channels that can yield quality results for any site. The first channel is sponsored promotion – which offers to show your business or products at the top of the search results, and the payment in this case will be by each click on the ad and entry to the site.
The second channel is SEO (an acronym for Search Engine Optimization) – an advanced technique based on ongoing work that brings the site to the top of organic search results (without ad tags), under relevant queries.
For example:
It would be relevant for an insurance company to appear when the surfer searches on Google for the keyword “car insurance”. In the case of organic promotion the payment is a monthly retainer on a regular basis (prepaid) so it is a big savings when looking at the long term (a situation where the site appears at the top of search results and receives traffic and leads on a regular basis – at a fixed cost).